Ask FRED
How much beer a pub should hold for one pump (on the bar, in the cellar and on order), so there's always a cask conditioned and ready, without over-ordering. Same sum as the CaskAid app.
Work out what to charge per pint, or check the margin a pub is really making. A scratchpad: nothing is saved. Same sums as the CaskAid calculator.
Before a pub adds a handpull, check it can sell a cask while the beer is still at its best. Once a cask is on sale, it's usually best within 3 to 5 days (follow the brewery's advice).
Beer poured away (pull-throughs, line cleans, casks that went off, returned pints) is money down the drain. Show the pub what it adds up to.
Show a customer exactly which part you mean. Tap a part to zoom in on it.
Send a pub a short form for a faulty or damaged cask. They add the reason, a photo of the label, the batch number and how much is left, and it comes back to you as a tidy ullage report.
Ullage requests you've sent
Walk round the cellar and bar with the pub. Anything marked No goes on their report with what to do about it.
Based on the kind of checks Cask Marque inspectors look for. This is not a Cask Marque inspection and is not connected with Cask Marque.
Send a pub its own FRED link. When a beer plays up, they try FRED first. If they're still stuck, FRED sends you everything they've already checked.
Pubs with your FRED link
Already on the phone to the pub?
Start the problem in FRED yourself and answer what you already know. Then tap Send to the customer from here: the pub's link opens at that point, with your requests for photos or a video.
Not sure they know which part you mean?
Open What's what, tick the part (the shive, a hard peg, the regulator…) and send it. They see it zoomed in on a drawing, and can send you a photo of theirs.
Got an ullage to sort?
Send the pub an ullage request. They fill in the cask details and add photos, and you get a report ready for the brewery's quality team.
When a pub uses your FRED link, you see what happened: sorted without a visit, or still stuck with every check they've already done and any photos they added. Ullage requests the pub has filled in land here too.
Safety answers (gas alarm, cleaner in the line, cooler faults) are always free and never count.
Your details
They go on your Cellar Quality Check reports.
Your code
Your code is on every report, for pubs that want to join CaskAid.
Plans and payments
As a founding rep, Ask FRED is free while we get it right. Nothing is charged. Paid plans come later, and we'll tell you well before anything changes.
Saving and help
Questions or something not right? Email [email protected]. Terms and privacy.
Your code goes on every Cellar Quality Check report. Pubs can use it when they join CaskAid.
Your code and link
Rewards Coming soon
Counting the pubs that join with your code, and what you get for it, come after the founding stage. For now your code tells CaskAid which rep sent the pub.
Cellar Quality Check reports you've made. Each one has its own link and QR code for the pub.
These are on the way. They're switched off while Ask FRED is in its founding stage.
🔗 Share FRED with a pub
Give a pub its own FRED link. When a beer plays up, they try FRED first. If they're still stuck, you get everything they've already checked.
📨 Pub handovers
What pubs sorted without a visit, and what they need you for, with their photos.
🛢️ Ullage requests
Send a pub a short form for a faulty cask. It comes back as a tidy ullage report for the quality team.
📤 Send a part or a chat to a customer
From What's what or part way through a FRED chat, send the pub a link that opens at the same point.
Want one of these first? Tell Joe at [email protected].
